Luxury Fashion Investment: The Brands That Hold Their Value

Fashion has traditionally been seen as a depreciating asset — you wear it, it goes out of style and its value drops. But a select group of luxury brands have defied this logic entirely. Here is where smart money is going in 2026.

Hermès — The Undisputed King

No brand in the world commands the same resale premiums as Hermès. The Birkin and Kelly bags have appreciated consistently for decades, outperforming gold and many stock indices. A standard Birkin 30 in Togo leather retails for around €9,000 — on the secondary market, the same bag sells for €15,000–€25,000. Exotic skin versions — crocodile, ostrich, lizard — command far higher premiums, with some pieces exceeding €200,000 at auction.

Chanel — Classic Quilted Value

Chanel has raised its prices aggressively over the past five years — Classic Flap prices have increased by over 70% since 2020. This deliberate strategy has made pre-owned Chanel an increasingly attractive investment. The Classic Flap and the 2.55 remain the most sought-after pieces.

Louis Vuitton — Monogram Endurance

The LV monogram is one of the most recognisable symbols in fashion history. Limited edition collaborations — with artists like Yayoi Kusama and Virgil Abloh — have created pieces that command extraordinary secondary market premiums.

Rolex Meets Fashion: The Accessories Crossover

The intersection of luxury fashion and horology has created a new category of collectible accessories. Branded watch straps, limited edition jewellery collaborations and bespoke luggage sets from the world’s top maisons are attracting serious collector interest.

How to Buy Smart

Focus on classic silhouettes in neutral colours. Avoid seasonal pieces. Buy from authorised retailers where possible and retain all original packaging and documentation — this significantly impacts resale value.

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